Charles r acland never says anything so florid in swift viewing the popular life of subliminal influence published by duke university press its a sober book covering an occasionally weird stretch of cultural territory. Since the late 1950s the idea that hidden imperceptible messages could influence mass behavior has been debated feared and ridiculed in swift viewing charles r acland reveals the secret story of subliminal influence showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. If you subtracted from swift viewing the popular life of subliminal influence all of the passages that are not directly concerned with the subliminal messages you would be left with perhaps a few dozen pages of informative and lively history of the phenomenon and its reception but this books greater value is in placing this outlandish . In this journal journal home browse journal. Review of swift viewing the popular life of subliminal influenceduke university press by charles r acland kimberly sugden bio hidden persuasion became the sensational topic in america during fall 1957 when james vicary announced the results of his research on subliminal messaging
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